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About Us

work x work is a storytelling and branding agency for purpose-driven organizations. with a focus on design, events and multimedia, we offer artistic and strategic solutions that advance the goals of our clients. as problem solvers and content creators we help lifestyle, media, hospitality, arts and cultural brands understand their value and tell their stories in meaningful ways.

true authenticity takes work. don’t be fooled by the bells and whistles. we’re so committed to this principle we named ourselves after it.

Services

  • Storytelling
    Storytelling
    video | audio | photo | writing | content
  • Branding
    Branding
    design | identity | websites | experiential
  • Strategy
    Strategy
    sales | marketing | advertising | social
  • Events
    Events
    production | promotion | programming

our process

  1. 1

    Analyze

    We will conduct competitive research and market analysis to understand your brand's positioning, including and the challenges and opportunities that exist.

  2. 2

    Strategize

    Together we will form an actionable plan based on research, insights and your goals.

  3. 3

    Execute

    We pride ourselves on making sure that the production and end results are as strong as the thinking that went behind them.

Clients

testimonials

Our Team

FOUNDER & CREATIVE DIRECTOR

SCOTT NEWMAN

Scott is a driving force of creativity and passion. He has fifteen years experience building media brands, launching companies, and crafting successful cross-platform marketing campaigns. He created Work x Work to satisfy the need of brands to express themselves through true storytelling. Scott is also co-founder of Revel In New York, a video, print, and digital culture guide, and has been credited with revitalizing America's largest radio network, Westwood One. His work has been featured in the New York Times, Forbes, Wall Street Journal, Videography Magazine, NYC Media, and NBC.

DESIGN DIRECTOR

ray marrero

Ray has over ten years of art direction, branding and experiential experience working with large agencies such as Grey Advertising, Momentum Worldwide, Draft FCB, and Pentagram Design. He brings all the things he has learned along his journey, along with his keen passion for branding, to all of the projects he works on, large or small. Past works include flagship projects for Ramada, Calvin Klein, P&G, Dyson, American Express, and more. He has spoken in panels for the AIGA and his work has been seen in New York Times Magazine, Rob Report, The New York Times, Town & Country, The Wall Street Journal, the TNT Network and the ESPN Network.

STRATEGIST

Rachel Newman

With over ten years experience in hotel sales and marketing Rachel brings a unique and global point of view about the state of travel. From running sales on property at Chambers Hotel in NYC, to managing a chalet in the French Alps and serving as Director of Sales for Design Hotels, she understands the traveler's experience from all points of view and how to build successful strategies for smart brands.

PARTNERSHIPS MANAGER

laura toomey

Laura has a background in brand development, program design and implementation, and storytelling with over 500 of the most cutting-edge American fashion designers while working for the Council of Fashion Designers of America (CFDA.) Throughout her career, Laura has worked with established brands such as W Hotels, Target, Lexus, and MAC Cosmetics to implement branded content and initiate design collaborations that create synergies for both parties. She also has experience in event management and presentation production.